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The life sciences industry is at a major cross road. The health care system has, for too long, focused on ’blockbuster’ drugs and breakthroughs in expensive procedures to improve patient care globally. There is increasing competition, particularly in crowded diseases markets such as cancer and diabetes treatment. In order to establish and maintain a clear advantage, companies are...Full Article »
Competition from generics companies from off-patent drugs, Big Pharma is continually searching for new revenue generation models against increasing costs. External factors such as stringent health care reforms worldwide and the pressure to drive drug costs down from developing economies are only exacerbating challenges faced by the industry. The common thread to help alleviate these concerns is...Full Article »
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