Articles by Shirley Williams

Under the umbrella of socializing health care, I recently had the opportunity to interview Colleen Young, Founder of Healthcare Social Media Canada  and Engagement & Community Manager of the Canadian Virtual Hospice . The topic was: “ What is the social activity in the health care space and how is it enabling our approach on health care?” I was thrilled that I could get into...Full Article »

I recently attended (well listened-in) to the Medicine 2.0 conference. I found the Patient Bloggers Panel was one of the most memorable sessions of the conference. Why? It was a reminder of the human-side of Healthcare. I was struck by the number of patients that do indeed blog and the reasons why they have turned to the social web. However what was more enlightening, and at the same time...Full Article »

What exciting times we are living in. Well I guess it depends on what side of the table you happen to be sitting but I think it exciting regardless. It is fair to say marketing as we know it has radically changed.  The arrival of the social environment has forced traditional Marketers to rethink their strategies and tactics in the marketplace. Well, if it hasn’t, it should! Here are...Full Article »