Drive Successful Commercial Product Launches through Effective Key Packaging

	This FREE webinar was recorded on: Thursday, February 7, 2013, 10:00 AM - 11:00 AM ET		Knowledge Partner Learn how to sponsor a webinar with us?

Whoever said it’s what's in the inside that counts was quite frankly lying. Given that you invest so much time, money and resources on a product - don't you want to ensure the packaging in which it’s promoted is as good, if not better than what's inside? Successful commercialisation is the end point which every biopharma company strives for, but quite often packaging selection and design is overlooked or the last aspect to be considered.  

Effective packaging can help you increase profits, gain a bigger market share and better serve your customers. We know that your time is precious, so we've put together a webinar with some key industry experts to share their knowledge on ensuring product integrity throughout the supply chain and a pharma case study from Vertex pharmaceuticals to share the practicalities of packaging selection and design which promise not to compromise on aesthetics. 

Still not convinced? 5 reasons on why packaging is so important

• Communication of important product information, dosage strength, directions for use and other relevant information without confusion
• Containment of the drug product
• Protection of the drug product from external elements
• Facilitation of product storage and shipment
• Distinction of a product from competitors

• How Vertex Pharmaceuticals ensure effective packaging
• An update on the regulatory framework for submitting packaging mock ups
• The importance of selecting the appropriate primary packaging material
• Key considerations for packaging design
• Country specific requirements (EU vs USA)
• Regionalisation strategy / Blue Box
• Anti-counterfeiting measures (Covert / Overt methods, Serialisation & 2D matrix barcoding)

Presenters:

Stuart Hunter Packaging Design Manager Almac Pharma Services

Stuart is responsible for the packaging design and artwork management of all printed packaging components. Stuart has significant experience working with Regulatory Affairs ensuring printed packaging components are in line with the guidelines set out by the regulatory bodies in the UK/ROI, Europe, USA and Asia. Stuart also possesses extensive printing knowledge across all platforms and acts as the primary interface with print packaging suppliers to ensure components are printed and manufactured as per design specification.

Ryta Kuzel Director and Owner VigiReg Consulting Ltd

Ryta Kuzel has 18 years of European Regulatory Affairs experience with both large multinational Pharma companies as well as smaller Regulatory organisations. She has worked across many therapeutic areas and stages of drug development including submitting and gaining approval of products through the Centralised and Decentralised procedures, as well as heading up Regulatory Intelligence and Training functions and representing industry at various trade associations.

Colleen McGraw Labelling & Product Communications Vertex Pharmaceuticals

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