Drive Successful Commercial Product Launches through Effective Key Packaging
Presenters: Stuart Hunter , Ryta Kuzel , Colleen McGraw
Thursday, February 7, 2013,
10:00 AM - 11:00 AM ET
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Whoever said it’s what's in the inside that counts was quite frankly lying. Given that you invest so much time, money and resources on a product - don't you want to ensure the packaging in which it’s promoted is as good, if not better than what's inside? Successful commercialisation is the end point which every biopharma company strives for, but quite often packaging selection and design is overlooked or the last aspect to be considered.
Effective packaging can help you increase profits, gain a bigger market share and better serve your customers. We know that your time is precious, so we've put together a webinar with some key industry experts to share their knowledge on ensuring product integrity throughout the supply chain and a pharma case study from Vertex pharmaceuticals to share the practicalities of packaging selection and design which promise not to compromise on aesthetics.
Still not convinced? 5 reasons on why packaging is so important
- Communication of important product information, dosage strength, directions for use and other relevant information without confusion
- Containment of the drug product
- Protection of the drug product from external elements
- Facilitation of product storage and shipment
- Distinction of a product from competitors
7 takeaways from this webinar
- How Vertex Pharmaceuticals ensure effective packaging
- An update on the regulatory framework for submitting packaging mock ups
- The importance of selecting the appropriate primary packaging material
- Key considerations for packaging design
- Country specific requirements (EU vs USA)
- Regionalisation strategy / Blue Box
- Anti-counterfeiting measures (Covert / Overt methods, Serialisation & 2D matrix barcoding)
Packaging Design Manager
Almac Pharma Services
Stuart is responsible for the packaging design and artwork management of all printed packaging components. Stuart has significant experience working with Regulatory Affairs ensuring printed packaging components are in line with the guidelines set out by the regulatory bodies in the UK/ROI, Europe, USA and Asia. Stuart also possesses extensive printing knowledge across all platforms and acts as the primary interface with print packaging suppliers to ensure components are printed and manufactured as per design specification.
Director and Owner
VigiReg Consulting Ltd
Ryta Kuzel has 18 years of European Regulatory Affairs experience with both large multinational Pharma companies as well as smaller Regulatory organisations. She has worked across many therapeutic areas and stages of drug development including submitting and gaining approval of products through the Centralised and Decentralised procedures, as well as heading up Regulatory Intelligence and Training functions and representing industry at various trade associations.
Labelling & Product Communications
With over thirty years’ experience, Almac is an FDA and EU approved outsourcing partner to the global pharmaceutical and biotechnology industries. We provide a range of integrated commercial services from manufacturing of drug product, analytical testing, primary and secondary packaging to distribution to the end-user.
Processing solid oral dose and sterile presentations in novel pack formats, we offer a range of packaging solutions to meet client partner needs. With state-of-the-art commercial technology we have the capability of processing small scale, biopharmaceutical niche/orphan drug products for specialist direct to pharmacy distribution up to large scale, routine commercial supply.
Recent commercial packaging developments at Almac:
New US commercial packaging facility: With an investment of $10m, the 100,000ft2 Almac site at Audubon, PA has been reconfigured to provide flexible, quality driven packaging solutions.
Expansion of UK commercial packaging capacity with the acquisition of a state-of-the-art Noack N 623 blister packaging line from Romaco. The acquisition comes in response to growing client demand for enhanced flexibility related to larger blister sizes and innovative multi unit blister formats, coupled to a requirement for non permeability and enhanced environmental protection, particularly product humidity control.
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