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Are We Entering an Age of Expensive Personalised Medicines?

Contributor:  Pharma IQ
Posted:  09/20/2011  12:00:00 AM EDT  |  0

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Tags:   personalised medicines | personalised medicine research | biomarker discovery | biomarker validation | personalised therapy for lung cancer | targeted treatments | cancer

Since the approval of Pfizer's lung cancer drug Xalkori by the United States Food and Drug Administration (FDA), headlines have been calling into question the future of personalised medicine – and the cost it will bring with it.

Pfizer's own figures suggest the drug will only be of benefit to between 6,500 and 11,000 patients in the United States who are suffering from AKL positive metastatic non-sma...


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