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Pharma IQ

The FDA Makes Almost Daily Use of Social Media, What is Stopping You?

Contributor:  Pharma IQ
Posted:  05/09/2011  12:00:00 AM EDT  |  0

Rate this Article: (5.0 Stars | 33 Votes)

Tags:   social media in pharma | social media | social media in pharmaceuticals | social media online | online marketing | patient communications | regulatory compliance | patient recruitment | electronic media in healthcare | social media in healthcare | FDA | UK's Prescription Medicines Code of Practice Authority | Pharmaceutical Research and Manufacturers of America | PhRMA | Twitter | Facebook | LinkedIn

Jeffrey K Francer, PhRMA's general counsel, said: "There are incredible potential public health benefits to using electronic media in healthcare, including allowing innovative companies to provide truthful, scientifically accurate FDA-regulated information." He added: "We note that FDA itself is making almost daily use of Twitter, Facebook and other social media. Clearly, social media can be used to discuss new medical advances in appropriate ways that benefit patients and healthcare professionals and improve the public health."


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