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Pharma IQ

Will Pharma Ever be Able to Fully Embrace Social Media?

Contributor:  Andrea Charles
Posted:  09/28/2010  12:00:00 AM EDT  |  1

Rate this Article: (4.8 Stars | 41 Votes)

Tags:   e-pharma | epharma | Andrea Charles | social media | social networking | marketing | pharma marketing | pharma social media | pharmaceutical marketing | social media marketing | pharma marketing and sales | adverse events | ADRs | LinkedIn | Twitter | Facebook | YouTube | social media channels

Pharma stakeholders are hesitant to fully embrace social media, due to the industry’s highly regulated nature and need to control PR.

Fear of social networking

In an article on


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jrolivero 10/06/2010 2:32:10 PM EDT

Unfortunately there's not much new information here. We who develop strategies for this industry understand all too well the dichotomy between the valid legal concerns and the need to openly communicate to develop new markets for products, services and clinical trials. Social media needs to accepted as the new functionality and pharma needs to trust targeted analytics that prove that more than 100 million users can't be ignored.
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