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Social Media and Pharma Industry, a Paradoxical Oxymoron?

Contributor: Cristina Falcão
Posted: 04/19/2011  12:00:00 AM EDT

Rate this Column: (4.7 Stars | 51 Votes)


Tags: Cristina Falcao | social media | social media regulations | social media in pharma | Facebook | Twitter | LinkedIn | European Directive 2001/83 | adverse events reporting | AER | patient recruitment | clinical trials | blogs | PMCPA | EFPIA -guidelines

The world’s most highly regulated industry seems doomed to “forward retreat” tiptoeing into social media. Why? The reason lies on social media’s gist - user generated content (UGC) is the raison d'être but also the main drawback, since the lack of rules on the accuracy of online content (written by the users of websites such as Facebook, Twitter and LinkedIn) makes pharma accountable.


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