patient empowerment
Let’s run our trials for the real patient populations
December 03 by Pharma IQKeri McDonough, Leader for Advocacy and Patient Relations at Syneos Health shares guidance on how to enroll and retain diverse patient groups
The Effect of Customer Empowerment on Adherence to Expert Advice
April 29 by Pharmaceuticals & Biotechnology EditorPoor patient adherence to medication is a global problem with enormous health and economic consequences. The pharmaceutical industry, for example, loses an estimated $564 billion per year, globally,...
Patient Empowerment and Compliance:The Role of Direct to Consumer (DTC) Advertising
May 26 by James HarrisIt is a given fact that more households are wired to the internet and individuals are introduced to an onslaught of information for various venues. The internet is a tool that allows individua...