pharma marketer
Know Your Audience — Who Is Really Selling Your Pharmaceutical Products?
February 04 by Ken RibotskyTrying to market your product to a dual audience can be like trying to sell bedtime to both your 9-month-old baby and your family dog. Just as giving your baby a comfy blanket near the fireplace or...
3 Key Drivers that Have Enabled the Rise of the Patient
August 28 by Shirley WilliamsWhat exciting times we are living in. Well I guess it depends on what side of the table you happen to be sitting but I think it exciting regardless. It is fair to say marketing as we know it has radic...
Marketing Globally, Locally and Regionally in a Regulatory Environment
October 18 by Pharmaceuticals & Biotechnology Editor
Pharma marketers now face the challenge of communicating consistently, globally and across multiple channels in ways never before seen. Robust campaigns are required. Changes in infrastructure and i...
