Pharma marketing
New: Pharma IQ Vital Stats Infographic
August 13 by Pharmaceuticals & Biotechnology Editor
There are many options for getting your message out, but you should use the right ones to reach your target audience. Pharma IQ is one of the world’s largest online communities for p...
Market Targeting for Pharma Solutions
November 21 by Pharma IQHow target audiences for Pharma Solutions have changed In the past, when manufacturers wanted to market their pharma solutions, they focussed their campaigns at physicians, often in specific cou...
Multichannel Closed Loop Marketing - Digitally Transforming the Life Sciences Industry
October 25 by Pharmaceuticals & Biotechnology Editor
For the past decade, pharma has been looking for answers to the challenges of reduced access to physicians, changing stakeholder preferences, and decreasing effectiveness of traditional sales forc...
Considerations for marketing your Pharma Business in 2013
October 15 by Pharma IQHow technology can influence Pharma Business marketing In 1921 the first real medical advertising firm opened its doors in Chicago, Illinois. The most important role of the marketers then was to...
Advertising Regulation on the Pharma Market
October 10 by Pharma IQRegulation and Technology vs the Pharma Market When the pharma market was first created in the 1800s, advertising miracle cures and miraculous overnight results might have been popular and success...
Pharmaceutical Marketing Excellence and Sales Force Effectiveness in Europe
April 14 by Pharma IQArguably there has never been a more important time for the pharmaceutical industry to review its sales and pharma marketing practices, as the sector faces the patent cliff and more generics are set...
Marketing Globally, Locally and Regionally in a Regulatory Environment
October 18 by Pharmaceuticals & Biotechnology Editor
Pharma marketers now face the challenge of communicating consistently, globally and across multiple channels in ways never before seen. Robust campaigns are required. Changes in infrastructure and i...
