Pharma IQ Members


Jorge Mascarenhas

Jorge Mascarenhas is the Head of Customer Experience for Telefonica UK, responsible for creating and implementing the customer experience strategy for O2’s 25 million customers. He is also responsible for the strategy development for O2’s experiential propositions, including O2 Gurus.

Mascarenhas has more than 15 years of experience in strategy and customer development in industries ranging from consulting, financial services, energy to telecommunications. He holds an MA in Economics and Finance and an MBA from the University of Cambridge.