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Victor Milligan

Victor Milligan is the Chief Marketing Officer of Forrester Research.

As Chief Marketing Officer (CMO), Milligan leads a global marketing organisation responsible for promoting and protecting the Forrester brand and converting customer insight into compelling and memorable client experiences.

He is an experienced senior marketing executive, having served as CMO at two previous companies, Nexage and Lavastorm Analytics. Milligan established Nexage as the leader in the highly dynamic mobile advertising market that was driven by two mega-forces: the mobile revolution and programmatic technologies. He converted that leadership into three years of triple-digit growth. At Lavastorm, he positioned the company and its technology to enter the operational analytics space, helping enterprises understand and capitalise on an agile analytic approach to discover risks or hidden value in critical customer processes.

Prior to that, Milligan was a Group Vice President & Senior Managing Partner for Gartner Consulting and ran the Global Industries group. Before Gartner, he spent nine years with Booz Allen Hamilton. He began his career in the US Air Force Space Command where he worked on classified satellite programmes and with the teams that launched the Global Positioning System, the foundation for so many location-based services today.

Read Victor Milligan's latest thinking on his blog.