From changing consumer demands and the uncertainty caused by the Covid-19 pandemic, to new digital disruptors entering the pharma space, pharma marketers are being forced to shift their traditional approach to marketing.
SGK Health provides strategies to help pharma marketers build more meaningful connections with consumers, whether it is remapping the consumer journey, taking advantage of “big tech” disruptions or navigating game-changing shifts in approach, this white paper will help pharma marketers to:
- Shift focus from product-based to consumer-centric marketing.
- Harness the power of “big tech” to build more targeted digital marketing content.
- Rewrite patient-brand relationships to engage patients on a human level.
- Drive digital change in pharma business models now and in the future.
Download a copy of this white paper and explore the power of consumer-centric marketing.
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