He was inducted into the DMA Marketing Hall of Fame due to the results his Voice of Customer (VoC) research-based strategies achieve for companies such as IBM, MassMutual, Microsoft, QVC, and Gilt.
ERDM conducts specialized VoC research to identify high impact Customer Experience strategies which generate significant increases in revenue for corporations.
Named by the Online Marketing Institute as one of the Top 40 Digital Luminaries and by Crain’s BtoB Magazine as one of the 100 Most Influential People in Business Marketing.
His widely read blog, Ernan's Insights on Marketing Best Practices appears in Huffington Post, CMO.com, Forbes, CustomerThink, CRMC and Business2Community.
Previous books; Opt-in Marketing and Integrated Direct Marketing.