Pharma IQ Members

Dane
Hartung

Dane TN

As Director Marketing and Access, Fougera Pharmaceuticals, Inc, Dane is responsible for Product Branding and Access. In the past, he’s successfully led, developed and executed market plans for access and brand commercialization in support of franchise products, including setting strategic direction supporting corporate payer and reimbursement objectives. He also developed a first-in-kind HUB/patient service, aligning payer/patient preference to ensure fulfillment resulting in NRx growth, reduction of operating costs and increased Prior Authorization approvals. 

Dane Hartung, Director Marketing and Access, Fougera Pharmaceuticals shares best practices for determining if and when you should implement a new Commercial Patient Access Program. Dane also discusses how you should go about ensuring your patient access program is ethical, compliant and effectively differentiates your product.
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