Pharma IQ Members


Christoph Krähenbühl

Christoph Krähenbühl, Managing Director of 3C Integrity, is recognised for his extensive experience in the field of product security, coding and serialisation solutions in the pharmaceutical industry, including project managing the implementation of the global serialisation system in AstraZeneca, a top tier pharma company and acknowledged sector leader in product security serialisation.

He is one of the original experts on EFPIA’s Coding and Serialisation experts team and has been working at both the strategic and practical implementation level since these challenges first emerged in the pharmaceutical industry in the middle of the previous decade.
His practical experience and expertise spans the whole field, from setting the high-level strategy, to the intricacies of coding, artwork and packaging and the pitfalls of implementing the technology. With his extensive subject matter expertise, deep understanding of the IT systems and solid master Data management background, Christoph also played a key role in improving the global process of handling GTINs in AstraZeneca and linking into GS1 Healthcare and on other external forums.
Former roles include implementation lead for corporate master data management following the merger between Astra and Zeneca and business system manager for the corporate cross-functional business performance reporting data warehouse.
Christoph started his career in his native Switzerland working for Ciba-Geigy and later Ciba Specialty Chemicals in supply chain / ERP systems projects.