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Jonas Anderson is Director Business Development and Finance at Electrolux Global Brand Licensing. Brand Licensing is a strategic Business Unit with in the Electrolux Group having a turn over in Retail Value of 2.99 Bilion USD and active with licensed products in more than 75 countries. Prior to being employed within Global Brand Licensing at AB Electrolux, Jonas has held positions with in Electrolux like CFO for their European Product Line of Food Preparation, Commercial Director and Product Business Manager. He has an Master of Science in BA from Gothenburg School of Economics and Concordia University Montreal, Canada. As well as some additional studdies in negotiations at Harward Business School. Jonas is also an graduate Engineer in electronics. Anderson’s areas of expertise include business management, brand licensing, intellectual property and contract negotiation.