Andrea Ryder is Head of Licensing at the LEGO Group. From December 2005 until present, she has focused on extension of the reach and presence of the LEGO Brand in selected and relevant categories that complements the core LEGO values and DNA. Prior to this, between December 2001 – November 2005, she worked as Legal Counsel for the LEGO Group focusing mostly on IP law, eg. trademark protection, licensing agreements and the IP protection strategy. Previously to this she spent 2 years from March 1998 – May 2000 at Studio Legale Pavia e Ansaldo in Milano, Italy. Her education was undertaken at Albert-Ludwigs-Universität Freiburg im Breisgau, Germany where she attained a qualification in Law (erstes und zweites Staatsexamen) between 1986 – 1991. Her vocational skills and expertise are in the areas of brand licensing, intellectual property, contract negotiation partner management and consumer brand engagement.