Victor Coker joined That's Nice as Director of Business Intelligence for Nice Insight in October 2010. In this role, he is primarily responsible for identifying meaningful market synergies for Nice Insight products and services and developing market strategies that can be effectively implemented within the organization. Victor participates in the upfront planning and identification of key performance and ROI indicators, analyzes and identifies growth opportunities, and makes recommendations that influence the overall division strategy.
Victor has a breadth of marketing experience within the pharmaceutical industry. Prior to joining Nice Insight, Victor worked for Aurobindo Pharma Limited as Head of Global Marketing and Strategy. In this position, he was responsible for the Global Strategic Marketing Group. He worked closely with the President of the company to align its marketing strategy with business growth objectives.
In his previous position as Head of Strategic Marketing at Piramal Healthcare Limited, Victor played a key role in modifying and transforming the company's reputation from that of a smaller Indian-based company
to a leading global CMO. This was achieved via increased visibility of a differentiated and fully consolidated brand that was attuned to the needs
of its customers.
Victor has additional work experience in equity research and corporate finance. He graduated with a Masters in Business Administration from MIT Sloan School of Management in 2008. He received his Bachelor of Science, Chemical Engineering from Purdue University in 2000