Becky Carroll is the author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers (Wiley, 2011). She is also the founder of Petra Consulting Group, a consultancy focused on social media and customer loyalty. Her client roster includes several Fortune 100 companies such as Electronic Arts, HP, Fujitsu, and Ford. In her most recent role, she was the Community Program Manager and social media strategist for Verizon.
In addition, Becky is the Social Media Contributor for NBC/TV San Diego. She teaches the “Marketing via Social Media” class at UC San Diego and is the author of top customer service blog Customers Rock! (http://customersrock.net).