Pharma IQ Members


Diane Durkin

Dianne Durkin is the president and founder of Loyalty Factor, a consulting and training company that enhances employee, customer and brand loyalty for some of the nation’s most prominent corporations in America and many smaller businesses. She is also author of “The Loyalty Advantage: Essential Steps to Energize Your Company, Your Customers, Your Brand.” 


With more than 25 years of experience in training and development, finance, direct sales and international marketing, Durkin is continually sought after to lead companies into new markets and directions, handle organizational restructures, and set up programs that will build lasting commitments with employees and customers. 


Durkin’s latest book, The Loyalty Advantage outlines the five essential steps to building the Loyalty Advantage process, shows CEOs and mid-level managers how they can make or break a loyalty initiative, and provides a guide for managing in times of large-scale change or crisis.


The Loyalty Advantage features case studies from some of America’s most-admired and best-managed companies—including Amgen, Best Buy, Green Mountain Coffee, KitchenAid, Kronos, Southwest Airlines, Tiffany, Timberland, and Whole Foods. Packed with proven methods for translating allegiance into bottom line results, this timely and practical book shows the power of loyalty in action!


Durkin has been interviewed by National Public Radio and Bloomberg Television & Radio. She has been featured in the New York Times, Wall Street Journal, Fortune, USA Today, Investor’s Business Daily, the Boston Globe, among numerous other publications, and was the subject of a cover story in Learning and Training Magazine.


A graduate of Rivier College, Durkin holds a Master’s Degree from Duquesne University and has completed advanced programs at University of Santa Clara and Babson College. In addition to being active in the Boston Club, Commonwealth Institute, the CEO Club, Who’s Who in America, and Women in World Trade, Durkin is a champion golf player and is fluent in French and Polish.


She presently holds two board positions, the NH Lung Association and Ms NH Senior America. In past years she was on the Advisory Board of Rivier College. Durkin also facilitates the New Hampshire branch of Commonwealth Institute’s CEO Women’s Group.