Pharma IQ Members


Herb Sorensen

Herb Sorensen, Ph.D. is CEO and president of TNS Sorensen, the leader in helping manufacturers and retailers assess product and package performance, the purchase decision process, category management, promotional impact and shopper behavior. At TNS Sorensen, Sorensen presides over the development of new services and research methods, including PathTracker®, the revolutionary electronic shopper tracking and learning system. A biochemist whose training and study ranges from theology to quantum mechanics, Sorensen brings a broad perspective that provides the basis for his company's uniquely creative, robust, and scientific approach to consumer research.