Pharma IQ Members


Shaun Smith

Shaun Smith speaks and consults internationally on the subject of the customer and employee experience.His first book Uncommon Practice: People Who Deliver a Great Brand Experience investigates how leading brands differentiate, and his second book Managing the Customer Experience: Turning Customers into Advocates is considered to be a landmark text book on how to create branded customer experiences. His latest book See, Feel, Think, Do: The Power of Instinct in Business investigates the role of instinct and innovation in customer experience. Smith’s books are available on and