A leading strategy and analytics expert, Steve Farr leads the Business Intelligence practice for Outsell, LLC. Outsell is an emerging growth company that provides Intelligent Marketing solutions through multiple channels for its clients.
Farr joined Outsell from Wunderman Detroit, where he was responsible for leading the Analytics and Optimization practice. In this role, he led a team of over 100 marketing professionals, assisting his Ford, Lincoln and Mercury clients in developing and optimizing marketing strategies that drive superior, measurable results across direct and digital marketing channels.
Prior to joining Wunderman, Farr was an Analytic Consultant for R.L Polk, where he developed data driven strategies for clients including Chevrolet, GMC, Buick, VW, Chrysler and Saturn. He has also served as Manager of Customer Strategy for Renaissance Credit Services, where his group developed the information-based targeting strategies for all customer communications, as a marketing and risk analyst for GE Capital Card Services in Cincinnati; and as an International Market Analyst for Townsend & Bottum (a division of Black & Veatch, Inc.) in Ann Arbor, MI.