Pharma IQ Members


Laurie Hredzak

As the senior market research analyst for Sequent’s Research & Strategy Group, Laurie Hredzak utilizes both qualitative and quantitative research methodologies to help clients get in touch with market perceptions and trends. She has worked with clients to measure brand awareness, track levels of satisfaction, evaluate new product concepts and designs, assess shopping experiences and discover areas of need where the market may be lacking.

With more than seven years of experience in market research, Hredzak is skilled in instrument design, analysis, interpretation and delivery of data findings. She has completed coursework in Advanced Analytics for Market Research from SPSS Inc. and has advanced training in Web survey development and execution.