Jim plays a crucial role in executing on Aspect's corporate vision and strategy with oversight for the company's messaging platform and brand elevation.
In addition, he directs the development and delivery of product and solution marketing strategies to foster revolutionary customer-company relationships.
Prior to joining Aspect Jim served as CMO and vice president of corporate development for Crossbeam Systems. Before Crossbeam, Jim was the senior vice president of marketing and alliances at BelAir Networks after serving as chief marketing officer at 3Com and Centra software.
Earlier in his career Jim held senior-level marketing and sales positions at other leading technology companies, worked as senior telecom analyst at Forrester Research and was a practicing attorney.