Pharma IQ Members

Bonnie
Beresford

<p>Bonnie Beresford (MBA), Director, Retail Performance Solutions Group at BBDO Detroit, has extensive experience in the field of process improvement, training and performance support.&nbsp; She co-led the effort to transform a client training organization to a Performance Improvement organization.&nbsp; The resulting ROI work earned both the client and BBDO Detroit the ASTD Excellence in Practice award.&nbsp; Over her career, her client base has spanned the automotive and hospitality services industries.&nbsp; Her work with Mercedes-Benz USA on redesigning the lease-end process, (including retailer training and performance support), earned critical praise in the Wall Street Journal.&nbsp; She has presented at the ASTD and ISPI annual conferences, Elliott Masie&rsquo;s Learning conferences, the Conference for Automotive Remarketing, and at various manufacturer-sponsored conferences.&nbsp; Bonnie currently serves on the boards of the Detroit Zoological Society and the Michigan chapter of ISPI.</p>