Hype to HIGH IMPACT: AI ImplEMEntation From Discovery to Delivery

23 - 25 September 2025 | Amsterdam
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Lucía Fernández López

NA Bayer Material Sciences AG

Agenda Day 2

2:00 PM COMMERCIAL - AI ENHANCED SALES & MARKETING

This session will explore how AI is being used to generate actionable insights for sales and marketing teams in commercial pharma and healthcare.

Key discussion points include:

  • The power of AI in predicting physician behaviour
  • The impact of personalizing promotional materials
  • Exploring how to optimize multichannel outreach

Check out the incredible speaker line-up to see who will be joining Lucía.

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