Hype to HIGH IMPACT: AI ImplEMEntation From Discovery to Delivery
23 - 25 September, 2025
| Amsterdam
Lucía Fernández López
NA Bayer Material Sciences AG
Agenda Day 2
2:00 PM COMMERCIAL - AI ENHANCED SALES & MARKETING
This session will explore how AI is being used to generate actionable insights for sales and marketing teams in commercial pharma and healthcare.
Key discussion points include:
- The power of AI in predicting physician behaviour
- The impact of personalizing promotional materials
- Exploring how to optimize multichannel outreach
Check out the incredible speaker line-up to see who will be joining Lucía.
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