GenAI is revolutionizing healthcare, with a recent Q4 2024 survey revealing that 85% of healthcare leaders are already exploring or have adopted its capabilities. This technology promises to transform the industry through automation, enhanced clinical decision-making, and democratised expertise, offering timely, personalised diagnostic support. From billing to research, GenAI applications can make healthcare more efficient, equitable, and effective. 

However, integrating GenAI requires careful change management and robust risk mitigation. Technology alone won't overhaul complex care systems overnight. Instead, structured adoption programs rooted in implementation science are essential. 

In this interactive workshop, we'll analyse: 

• Strategic Adoption: How to promote safe and ethical GenAI integration through implementation science, incremental deployment, and balanced communication about opportunities and limitations. 
• Real-World Piloting: The importance of extensive piloting and iteration, driven by clinical priorities. 
• Human-Centric Governance: Why governance focused on human well-being, rather than just technological novelty, is crucial for enhancing care accessibility, affordability, and quality. 

 What You'll Gain from Attending 

Participate in this workshop to gain a comprehensive understanding of how GenAI is transforming pharmaceutical and healthcare workflows, brought to life through real-world case studies and success stories. Discover practical tools and frameworks to evaluate the viability of GenAI projects for your organisation.