Elaine Noack

Global Regulatory Affairs & Compliance Manager Paula Choice Skincare

Pre-Conference CBD Focus Day

Monday, September 28th, 2020

11:45 AM Managing Claims Substantiation, Marketing CBD Products and Social Influencers

2:45 PM CLOSING PANEL DISCUSSION: How To Get Your Brand CBD – Ready in the Next 12 Months

How will incoming regulations further affect CBD in cosmetics?
What do you need to prepare for and be aware of?
Knowing the regulations isn’t enough- how do you interpret and apply this within the confines and parameters of your organization?

What do your legal, regulatory affairs, marketing and product development teams need to do in order to get your brand CBD-ready?

One size does not fit all- How do you create a solid blueprint for success in a rapidly evolving landscape?

Main Day Two

Wednesday, September 30th, 2020

3:40 PM How to Work with Influencers, Content, Creative and Marketing Teams

It’s a delicate balance, but it’s important to keep close, collaborative relationships with your business partners to ensure product claims are compliant and creatively competitive.

All product claims must be truthful, never misleading and never outside of the drug claims realm. But, we all know these requirements can sometimes limit marketing creativity, SEO needs and competitiveness. So, what to do?

Check out the incredible speaker line-up to see who will be joining Elaine.

Download The Latest Agenda

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