It’s a delicate balance, but it’s important to keep close, collaborative relationships with your business partners to ensure product claims are compliant and creatively competitive.
All product claims must be truthful, never misleading and never outside of the drug claims realm. But, we all know these requirements can sometimes limit marketing creativity, SEO needs and competitiveness. So, what to do?
Check out the incredible speaker line-up to see who will be joining Elaine.
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