Fragrance, perfume, flavor, aroma – simple words on the label are used to designate the presence of the most complex combination of ingredients used in consumer products to deliver sensorial and emotional benefits. With the good intention to protect intellectual property, this creates the perception of secrecy. An overview of the fragrance and flavor regulatory landscape will show how current and emerging regulations, self-regulatory programs based on solid scientific research, retailers policies on unwanted chemicals continuously trigger reformulations to ensure safety. But these initiatives remain hidden to consumers that demand more readily available and easy to access information. Transparency through ingredient disclosure is becoming a new tool to communicate fragrance and flavor ingredients, build trust with consumers and help them make informed product choices. A case study on successful implementation of compliance and transparency programs will show how utilizing the principles of strong supplier collaboration, global approach, power of data and planned execution strategy can help navigate this complex space.
Check out the incredible speaker line-up to see who will be joining Mania.
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