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Enhancing marketing effectiveness through multi-channel content, analytics, change management and sales force integration

The pharma market is undergoing a significant transformation and shifting focus toward new digital health solutions.

Digital Marketing and Sales for Pharma is a series of free, live webinars that invite pharma marketing and sales experts to tackle the key challenges facing pharma marketers today - in particular, keeping up with an industry that is increasingly fast paced, agile and data driven.  

Drive greater inbound lead generation by optimizing your content marketing ecosystem to deliver value to the wider community

Enhance your capabilities as a change agent in order to increase the speed of adoption of new models of marketing and sales force effectiveness

Develop an effective multi-channel customer engagement strategy across B2B and B2C channels

Leverage data and analytics to optimize marketing activities and guide marketing investment decisions

Integrate your sales and marketing initiatives to enhance efficiency and reduce waste

Headline Partner

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Who should attend?

Digital Marketing and Sales for Pharma is designed for pharma
professionals including Directors / Heads / General Managers and VPs of...

Marketing

Digital Excellence

Innovation

Digital and Multichannel

Sales Force

Customer Engagement

Market Access

Client Management

Previous registrants include

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Featured Speakers

Digital Marketing & Sales | Agenda

Tuesday 23rd June

Keynote session: Four strategies for building agility into your marketing ecosystem - 2pm BST
Discover how to build an effective agile marketing ecosystem and learn how to overcome the risks of falling behind if implementation is delayed. This keynote session, hosted by SGK Health, will demonstrate how to build a marketing ecosystem that’s agile enough to unlock transformative value – enabling you to reinvest in growth activities or apply directly to your bottom line. As part of a highly functioning ecosystem, you will also learn how to:
  • Streamline your workflow practices, roles and standards to improve speed to market
  • Leverage production automation to drive efficiency and accuracy
  • Create a collaborative digital network that provides holistic data visibility
  • Build strong internal sponsorship of the change management required
  • Build trust in your brand by taking a consumer marketing approach
Speaker: John Lawrence, Consultant at SGK Health

Leveraging social channels as an effective way to capture market share in competitive and commoditized markets – 3pm BST
In her previous role, Milijana was responsible for the marketing of a new product in the highly competitive and generic anaphylaxis market. Attend this session to hear how she was able to achieve significant cut through by:
  • Utilizing market research and customer insights in order to better understand the patient journey
  • Partnering with nontraditional online platforms in order to share content and messaging 
  • Securing the necessary approvals for marketing innovation and overcoming the traditional risk aversion within the pharma industry
Speaker: Milijana Drobnjak, Director Marketing, Market Access at Novartis
 
How to rank on page one of Google for medical content – 4pm BST
In this session, you will learn about Google algorithm guidelines for content related to medical information. The most recent Google medic algorithm will also be covered in the session. Join Masood’s session to understand how to strengthen your digital commercial marketing capabilities by:
  • Learning how to boost your website’s visibility, user traffic and conversion rate by implementing SEO techniques such as link building and authority to keep you above your competitors
  • Exploring how to implement keyword mapping strategies into the blueprint of your website to ensure your content is relevant and findable
  • Analyzing the top searched words in pharma and how to utilize these keywords to improve your website’s on-page optimization and content
Speaker: Masood Sahibzada, Head of Digital Marketing at Raremark
 

Wednesday 24th June

 
A winning launch-readiness strategy for being an effective change agent – 4pm BST
Launching new pharmaceutical products in today's market can be challenging. In this demanding environment, yesterday's product launch strategies can no longer be relied upon to yield the expected patient, digital or business outcomes. The biggest challenge facing marketers in the pharmaceutical industry is not that they don’t have the right tools for the job, but instead, the business at large are often too risk averse to use them. To address this, the current generation of go-to-launch leaders will need to be business growth strategists, multichannel experts and not simply execution tacticians. Ignacio’s session will review how to:
  • Lead with evidence and win with data
  • Harness the power of analytics
  • Stand with multichannel platforms and work to bridge knowledge gaps
  • Implement an effective change management and communication framework
Speaker: Ignacio Quiles Lara, Vice President and Commercial Director, Spain, OncoHematology at GSK
 

Digital Marketing and Sales for Pharma | How it works

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Step 1: Register
Click on any of the register buttons on this page. Enter your information and secure your place

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Step 2: Confirmation Email
This will be dispatched upon registration and will contain information like how to login

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Step 3: Schedule Time
Mark the time in your calendar so you can be free of distractions to watch the presentations

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Step 4: Watch the Event
Click the link in the confirmation email and prepare questions for our industry-leading speakers

Get Involved with Pharma IQ

For more information on how Pharma IQ is uniquely placed to help you shape and deliver your message to your target audience - contact us now! 

Gemma Mills
Head of Online 
customerservicepharma-iq.com@iqpc.com
+44 207 368 9431