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Keynote case study from GSK 
Redefine digital marketing in pharma with design thinking

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Transform your marketing strategy in our one-day masterclass  

Learn how pharma brands can amplify consumer empathy in a digital world to understand what makes people tick across an organization by refocusing on the “human”

It is estimated that 463 exabytes of data will be created each day globally by 2025, according to the World Economic Forum, and with data-driven approaches proving valuable across the entire healthcare ecosystem, we are certainly living in an era of unprecedented technological innovation – spurring Pharma 4.0. However, irrespective of the era we live in, the human has remained the constant throughout the relay of revolutions.

In this spirit, SGK Health alongside a panel of digital marketing experts explores how pharma brands can navigate an increasingly digitalized business world in a way that helps to preserve and amplify customer-brand connections.

In a one-day masterclass SGK will dive into why authentic human-centric experiences are foundational to a brands existence and the successful implementation of a digital marketing strategy, focusing on three core areas:

Design thinking | Digital transformation | Connected packaging

Transform your digital marketing | Benefits of attending

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Deliver future-forward digital solutions, training programs and patient-provider engagement tools. 

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Learn how to put patient benefit at the center of your digital innovation and marketing strategy.

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Enable innovation and improve patient engagement by leveraging design-thinking techniques.

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Protect your brand and patients from counterfeit products and unauthorized distribution.

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Help to build better health profiles and better predictive models around individual patients so healthcare professionals can better diagnose and treat disease worldwide.

Featured Speakers

Agenda

2pm GMT | Redefine digital marketing in pharma with design thinking
Thinking like a designer can prove transformational in improving the customer experience and fulfilling deep-seated desires for the pharma industry.
In this session, discover how pharma marketers can:

  • Solve the patient-centricity crisis by transforming pharma marketing strategies in line with design thinking approaches.
  • Deliver future-forward digital solutions, training programs and patient-provider engagement tools.
  • Co-design solutions with patients, providers and stakeholders to increase return on investment.
  • Enable innovation and improve patient engagement by leveraging design-thinking techniques.
Speakers:
Heidi Padilla, Director, Customer Engagement at GSK
Anne-Sophie Royer, Head of Strategy and Development at SGK Health
Spencer Ball, Creative Director at SGK Health


3pm GMT | Develop a human-centric digital transformation strategy in pharma  
Pharmaceutical companies that adopt the right digital human engagement strategy stand to win big by leveraging patient generated health data to gain actionable insights into patient experience, improve research and development and become the source of best practices for players in the industry.
Learn how to:
  • Put patient benefit at the center of your digital innovation and marketing strategy.
  • Strength and expand personalized medicine as a healthcare opportunity.
  • Overcome common barriers to the development and effective implementation of digital patient engagement initiatives.
  • Improve communication with healthcare providers by deploying user-friendly digital channels.
Speakers:
Delphine Dauge, Managing Director at SGK Health
Philip Hwang, Strategy Director at SGK Health


4pm GMT | How pharma packaging can take a smarter approach to understanding patient behavior
Packaging plays a vital role in helping pharma companies increase patient adherence, patient communication and patient engagement.
In this session, discover how connected packaging can:
  • Improve patient experiences by playing an invaluable role in helping pharma companies, healthcare professionals and patients take part in a multi-participant conversation.
  • Help to build better health profiles and better predictive models around individual patients so healthcare professionals can better diagnose and treat disease.
  • Protect your brand and patients from counterfeit products and unauthorized distribution.
  • Ensure patient adherence and enhance digital transformation efforts.
Speakers:
Vince Schaller, Managing Director at SGK Health
Karl Hugo Berta, Vice President, Commercial at SGK Health

SGK Health

At SGK Health, we understand the unique challenges and opportunities in healthcare and other highly regulated industries. Our experience in healthcare and heritage in consumer products enables us to engage consumers with brand content that creates strong emotional connections.