Co-located with the Pharmaceutical Packaging and Labelling Summit

09 - 11 June, 2020 | Crowne Plaza Zurich, Zurich, Switzerland

Pharmaceutical Brand Protection & Anti-Counterfeiting Blog

Pharmaceutical Anti-Counterfeiting and Brand Protection: What regions are investing in which solutions?

04/25/2019 to a recent IQPC global trends report on where pharmaceutical companies are investing to maximise their brand and production protection, in North America and South East Asia, the most popular solutions are serialisation and mobile phone product authentication whereas in Latin America, these solutions are also popular, however, radio frequency microchips are currently the most utilised solution.

Western Europe is ahead of these regions in testing a variety of other newer solutions like colour and UV micro-text, enforcement and investigational solutions. They are also leading the holographic images on packaging trend, as they are the only ones who have indicated they are utilising these technologies.