As many pharmaceutical manufactures and CMOs are scrambling to implement serialisation and traceability technologies to comply with regulatory mandates, others are simultaneously exploring how these systems can actually go further than compliance - to improve supply chain planning and operations, speed up product recalls, and improve sales and marketing strategies. Pharma IQ spoke with experts in the industry to discuss moving beyond compliance in serialisation and their predictions as to how successful the regulations will be at reducing the presence of counterfeit pharmaceuticals on an international scale.
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