“There is more attention being paid to the consumer, designs are not cold and clinical, very hospital looking. There is definitely a trend to make these almost like consumer devices. If a child needs a diabetic pump they don’t want this very cold looking device on the clip to their belt. They want something that looks cool, like an iPod, its got colour to it or sparkles,” said Sean Fenske, Editor-in-Chief for Medical Design Technology (MDT).
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