As medicine shifts from a “one-size-fits-all” approach to more customized care, patient engagement will become a critical component of supply chain management. In this ebook, we explore the growth of personalized medicine, what it means for life sciences supply chain leaders and how you can jumpstart your journey towards a patient-centric supply chain. Sections include:

• The rise of personalized medicines and their impact on the supply chain
• Timing is Everything: Reducing Prescription Abandonment Through Mobile Patient Engagement
• The Personalized Medicine Supply Chain: Challenges & Solutions
• Getting Patients Involved in the Cold Chain - 2018 presentation by Alan Kennedy, Founder and Executive Director, PHARMA TEAM-UP

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