Pharma Producers: Test your Packaging!
There is a fundamental difference between the utility of a product and how easy that product is to use based on the packaging in which it comes. This should come as no surprise to anyone working within the pharmaceutical space, as new products and their respective packaging concepts are released nearly weekly, with myriad companies scurrying to gobble up market share and snag a piece of the global economic pie.
What's difficult to understand is that today, in 2015, companies still releas...
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