How can Pharma Distribution Make an Impact in the Boardroom?



Helen Winsor
05/19/2011

Frank Binder, Director of International Logistics and Supply Chain at Celgene, joins Helen Winsor at Pharma IQ, to discuss how pharmaceutical distribution can add more value to business. Firstly, he discusses the importance of the ‘last mile’ to the overall supply chain. He then reflects on the change across the industry at the moment when it comes to distribution models and channel strategy, pinpointing which models he sees working, whether there are any limitations in t...
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