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Shirley Williams

7 Key Highlights About Socializing Health Care

Under the umbrella of socializing health care, I recently had the opportunity to interview Colleen Young, Founder of Healthcare Social Media Canada. The topic was: “What is the social activity in the health care space and how is it enabling our approach on health care?” I was thrilled that I could get into her schedule on two separate occasions to have this discussion. Below I capture 7 key highlights from those interviews:

by: Shirley Williams
Published: December 3, 2012
Tags: social media tools, social media health care, Shirley Williams, public health


Shirley Williams

10 Reasons Why Patients Blog and The 5 Reasons Why They Don’t Tell Their Doctors.

I was struck by the number of patients that do indeed blog and the reasons why they have turned to the social web. However what was more enlightening, and at the same time emotionally dampening, were the reasons why many do not tell their doctors about their blogging activities.

by: Shirley Williams
Published: October 1, 2012
Tags: patient communication, patient bloggers panel, Shirley Williams


Shirley Williams

3 Key Drivers that Have Enabled the Rise of the Patient

What exciting times we are living in. Well I guess it depends on what side of the table you happen to be sitting but I think it exciting regardless. It is fair to say marketing as we know it has radically changed. The arrival of the social environment has forced traditional Marketers to rethink their strategies and tactics in the marketplace. Well, if it hasn’t, it should! Here are the reasons why:

by: Shirley Williams
Published: August 28, 2012
Tags: active patients, patients, social media pharma, social media marketing, pharma marketer, pharmaceutical marketing, patient involvement, e-Patient, participatory healthcare