10 Steps to Winning Pharma Business Online – Part 1
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Pharma IQ has put together a list of the top ten steps we think are vital to win Pharma business leads online. We make sure your message doesn’t get lost in the noisy online market place and give you effective ways to engage your B2B market. Pharma IQ’s editor, Andrea Charles, has almost a decade of experience in the pharmaceutical industry and so has a great wealth of knowledge on the strategies that really work. Here we share the first 2 steps. The other articles in this series can be found in our pharma business resource centre and is, like all of our online content, completely free.
Step 1 – identify your objectives
- Who is your target audience?
- Why do you want to reach them?
- Where is your target audience based?
- What do you want to say to them?
This may seem straight forward but without narrowing down a concise target audience for your message, you will end up creating a piece of content that tries to please too many different people. If you try to cater to too many different interest areas, and ends up not being detailed enough for any particular niche. For examples of well targeted content, please visit Pharma IQ and read some of our articles.
Step 2 – Qualify your audience with Pharma IQ
Pharma IQ has an extensive global database of over 240,000 pharmaceutical and biotechnology professionals. Our weekly newsletters have over 50,000 subscribers and our social media reach is continuously growing. At the end of March 2013 we have over 11,600 members in our Pharma IQ LinkedIn group and 6,600 followers on Twitter. Download our Business Information Pack to see how Pharma IQ can help you increase your pharma business leads.
Please visit our Pharma Business resource centre for steps 3-10 of our guide to winning new leads. Alternatively please visit Pharma IQ to view our existing webinars, whitepapers and articles all to download absolutely free. You can also take part in some of our short surveys in which you can benchmark your business against your competitors. Everyone who takes part in our surveys gets the report of our findings sent to them first.
