Drive Successful Commercial Product Launches through Effective Key Packaging

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This FREE webinar was recorded on:
February 07, 2013
10:00 AM - 11:00 AM EST

Whoever said it’s what's in the inside that counts was quite frankly lying. Given that you invest so much time, money and resources on a product - don't you want to ensure the packaging in which it’s promoted is as good, if not better than what's inside? Successful commercialisation is the end point which every biopharma company strives for, but quite often packaging selection and design is overlooked or the last aspect to be considered.  

Effective packaging can help you increase profits, gain a bigger market share and better serve your customers
. We know that your time is precious, so we've put together a webinar with some key industry experts to share their knowledge on ensuring product integrity throughout the supply chain and a pharma case study from Vertex pharmaceuticals to share the practicalities of packaging selection and design which promise not to compromise on aesthetics. 

Still not convinced? 5 reasons on why packaging is so important

  • Communication of important product information, dosage strength, directions for use and other relevant information without confusion
  • Containment of the drug product 
  • Protection of the drug product from external elements
  • Facilitation of product storage and shipment
  • Distinction of a product from competitors
This webinar will be interactive, giving you the opportunity to ask speakers about their experience on the practicalities of packaging selection and design. 
 
7 takeaways from this webinar
  • How Vertex Pharmaceuticals ensure effective packaging
  • An update on the regulatory framework for submitting packaging mock ups
  • The importance of selecting the appropriate primary packaging material
  • Key considerations for packaging design
  • Country specific requirements (EU vs USA)
  • Regionalisation strategy / Blue Box
  • Anti-counterfeiting measures (Covert / Overt methods, Serialisation & 2D matrix barcoding)

Presenters:

Stuart Hunter
Packaging Design Manager
Almac Pharma Services
Ryta Kuzel
Director and Owner
VigiReg Consulting Ltd
Colleen McGraw
Labelling & Product Communications
Vertex Pharmaceuticals
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