Understanding How to Engage Clinicians - An Insider’s Guide

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Posted: 04/28/2014

We’re not all the same

Much has been written and said about the need to involve clinicians in the technology process. Increasing efforts are being made to understand doctors, nurses and other professionals and what their working lives are like on a day to day basis. This is of course admirable, but lends itself to the belief that talking to one doctor will be enough to understand the full picture. The reality is that all healthcare professionals come in all shapes and sizes.

This white paper, written by the clinical team at AbedGraham, provides an insight into the mind set of clinicians and should form an essential part of any product development, marketing or sales strategy when trying to introduce technology into the NHS.

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By:
Posted: 04/28/2014

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