Is Innovation Without Transformation Insanity?
The Role of Innovation in Life Sciences
The definition of Insanity according to Albert Einstein is: “Doing the same thing over and over again and expecting different results”. To fast-track the transformation of ideas into innovative products, pharma and biotech companies need to be open to new ideas and aware of new systems and technologies. Simply digitizing existing processes is accelerated insanity!
The costs of bringing a new drug to market is high, especially when you factor in the many candidates that do not make it. This white paper suggests an approach that will consistently create and deliver high quality products to market while reducing cost and improving ROI in today's competitive marketplace.
R&D innovation within drug development
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