LPHII LifeSciences-Pharma-Healthcare-Innovation and Integration

3 Key Drivers that Have Enabled the Rise of the Patient

Shirley Williams
Contributor: Shirley Williams
Posted: 08/27/2012

What exciting times we are living in. Well I guess it depends on what side of the table you happen to be sitting but I think it exciting regardless. It is fair to say marketing as we know it has radically changed.  The arrival of the social environment has forced traditional Marketers to rethink their strategies and tactics in the marketplace. Well, if it hasn’t, it should! Here are the reasons why:

Shirley Williams
Contributor: Shirley Williams
Posted: 08/27/2012