pharmaceutical marketing
Know Your Audience — Who Is Really Selling Your Pharmaceutical Products?
February 04 by Ken RibotskyTrying to market your product to a dual audience can be like trying to sell bedtime to both your 9-month-old baby and your family dog. Just as giving your baby a comfy blanket near the fireplace or...
The Big Agile Healthcare Survey Results Report
November 29 by Pharmaceuticals & Biotechnology EditorMany in the medical device industry are early in their adoption of Agile methodology, and when starting out, there are man questions such as; shall we do TDD? Can we use automated test results as pa...
Multichannel Closed Loop Marketing - Digitally Transforming the Life Sciences Industry
October 25 by Pharmaceuticals & Biotechnology EditorFor the past decade, pharma has been looking for answers to the challenges of reduced access to physicians, changing stakeholder preferences, and decreasing effectiveness of traditional sales forc...
3 Key Drivers that Have Enabled the Rise of the Patient
August 28 by Shirley WilliamsWhat exciting times we are living in. Well I guess it depends on what side of the table you happen to be sitting but I think it exciting regardless. It is fair to say marketing as we know it has radic...
Best Conference Tips: How to Choose the Right Conference or Platform to Win New Business
June 16 by Andrea CharlesChoosing the right platform or conference to showcase your product and services to potential clients in the pharma space can be a challenge for those working in business development, sales and ma...
Make Your Patient the Hero - Chris Brogan on Social Media in Pharma
June 30 by Pharmaceuticals & Biotechnology EditorMarketing Globally, Locally and Regionally in a Regulatory Environment
October 18 by Pharmaceuticals & Biotechnology EditorPharma marketers now face the challenge of communicating consistently, globally and across multiple channels in ways never before seen. Robust campaigns are required. Changes in infrastructure and i...
Targeting New Markets to Improve Pharma Sales Force Effectiveness
July 20 by Pharma IQSales force effectiveness is highly important for companies within the pharmaceutical industry. Current economic conditions, coupled with increased competiveness, mean that pharmaceutical co...