David Adoutte

How are we to go about making the crucial decision about who we partner with? In this next panel discussion we ask how you can achieve the depth of knowledge required to select not only a reliable partner, but the right partner who meets a range of criteria.

Core focus areas to include:

• Aligning Goals & Expectations Ensuring that your goals are aligned is essential. But how do you achieve this level of transparency early on? What are the deeper level questions that need answering?
• Values & Culture: How can you discern whether a potential CMO is aligned with your goals and objectives and fully committed to delivering on what you need
• What Your Product Needs: You need a partner who appreciates the specificity & uniqueness of your product – and can deliver it to a high standard. What does this synergy look like in practice?
• Evolving Criteria: How is the hierarchy of selection criteria evolving and how can you identify those partners who have the agility and flexibility to respond?