Agenda Day 2

8:00 am - 8:35 am Breakfast & Networking

8:35 am - 8:40 am Welcome & Opening Remarks from the Chair

8:40 am - 9:10 am From Historical R&D Data to a Commercial Seed-Predictivity Solution

Finn Bauer - Vice President of R&D, Life Science, Croda

In agricultural R&D, useful predictions need to arrive in time to inform customer decisions. Croda's seed-predictivity case study will trace how long-term data and combined data science and knowledge-management capabilities supported the development of a commercially launched solution.

• Build on strong AI foundations: Discover how Croda's two decades of structured seed data, combined with seed expertise and integrated Data Science and Knowledge Management capabilities, laid the foundation for unparalleled product offerings in the market

• Cut lead time from months to weeks: See how AI supports priming, pelleting and X-ray analysis, reducing seed treatment time from up to nine months to around six weeks

• Enable same-season decisions: Learn how faster processing helps customers respond to demand, adjust supply plans and bring seed to market within the same growing season


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Finn Bauer

Vice President of R&D, Life Science
Croda

9:10 am - 9:40 am Maximise Scientific Learning by Transforming Experimental Data into Enterprise Assets

Experimental data often loses much of its future value when the conditions,

decisions and scientific reasoning behind it remain confined to individual

projects. Capturing this context consistently is critical to making

experimental results reusable across teams, programmes and future

research applications.

• Maximise the long-term value of experimental data by capturing the

conditions, decisions and scientific context required for future reuse

• Prevent repeated work through contextual search that surfaces relevant

results, failed past approaches and historical learnings at the point of

research

• Extend scientific learning beyond individual projects through a connected

digital thread that links experiments, decisions and subsequent outcomes



9:45 am - 10:15 am One-To-One Business Meetings

9:45 am - 10:15 am Think Tank: Where to Focus AI Investment on R&D to Deliver Maximum Returns at Scale
Andrew Phillips - Head of Digitisation, Pharmaceutical Sciences, AstraZeneca

AI opportunities across R&D continue to grow faster than organisations can

realistically pursue them. Determining where to invest, what to scale and

which initiatives to deprioritise has become critical to maximising value and

avoiding costly opportunity costs.

• Enhance AI value by identifying whether scientist productivity, knowledge

discovery, workflow automation or predictive science initiatives will create

the greatest impact

• Reduce investment risk by balancing near-term AI wins against

foundational capabilities such as data readiness, harmonisation and

knowledge management

• Rollout AI with confidence by prioritising use cases that can deliver value

across multiple scientific domains, functions and research programmes


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Andrew Phillips

Head of Digitisation, Pharmaceutical Sciences
AstraZeneca

10:20 am - 10:50 am One-To-One Business Meetings & Networking

10:55 am - 11:25 am One-To-One Business Meetings & Networking

11:30 am - 12:00 pm From Risk to Readiness: Using Synthetic Data to Safely Scale AI in Regulated R&D

Helena Andres Terre - Associate Director, AI and ML, UCB

As AI initiatives move beyond pilots, R&D organisations must balance the need for

broader, higher-quality data with access restrictions, compliance requirements

and scientific rigour. Synthetic data can provide more than a safe alternative

to sensitive information, enabling teams to expand model development, test

decisions and accelerate AI deployment across regulated R&D.

• Expand the range of R&D challenges AI can address by generating

representative datasets where real-world data is scarce, sensitive or

fragmented

• De-risk AI-driven decisions through virtual experimentation and scenario

testing before committing resources to laboratory or development activities

• Scale synthetic data as an enterprise AI capability through governance

that assures scientific validity, traceability and regulatory compliance

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Helena Andres Terre

Associate Director, AI and ML
UCB

12:05 pm - 12:35 pm Reduce Scientific Uncertainty Through AI-Assisted Decision Intelligence

Large volumes of historical R&D knowledge remain underutilised due to
fragmented storage, inconsistent structures and limited accessibility.
As pressure grows to improve R&D predictivity, legacy data represents a
significant opportunity to uncover hidden insights, strengthen decisionmaking
and improve R&D outcomes without generating additional
experimental data.
• Accelerate scientific discovery by using Copilot to surface hidden
relationships across structured, unstructured and multimodal R&D data
• Reinforce the contextual understanding of legacy scientific information
by continuously enriching AI models through researcher interactions and
feedback
• Maximise R&D predictivity by identifying patterns across historical
datasets that inform future scientific decisions and reduce unnecessary
experimentation

12:40 pm - 1:10 pm One-To-One Business Meetings & Networking

1:10 pm - 2:00 pm Interactive Networking Lunch

2:05 pm - 2:35 pm One-To-One Business Meetings & Networking

2:40 pm - 3:10 pm Advance Automated Assay Development from Hard-Coded Workflows to AI-Directed Experimentation

Carsten Pieck - Director, Head of Bioassay Automation & Compound Logistic, Merck KGaA

Automated laboratory workflows can reliably execute predefined assays,

but adapting experimental conditions and selecting the next action still

require considerable scientific input. This case study explores whether AI can

build on an established automation and data foundation to direct assay

development with less manual intervention.

• Establish an automation-ready foundation by designing standardised

proteomics data pipelines alongside flexible analytical routes for specialist

scientific questions

• Increase unattended laboratory throughput through barcode-triggered

workflows that select assays, prepare reagents and execute predefined

protocols automatically

• Advance towards AI-directed assay development by enabling an agent to

select reagents, adjust experimental conditions and determine the next test

required to reach a defined endpoint

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Carsten Pieck

Director, Head of Bioassay Automation & Compound Logistic
Merck KGaA

3:10 pm - 3:40 pm Accelerate Discovery by Connecting Data and Predictive Models with Self- Driving Laboratories

Behzad Mohebbi - Director, R&D – Grooming Analytical & Measurement Science, Procter & Gamble
As digital modelling expands the experimental possibilities available to R&D,
laboratory execution risks becoming the next bottleneck. This case study will
explore how physical AI, flexible automation and orchestration can connect
predictive models with physical experimentation to create faster, more
adaptive discovery workflows.
• Accelerate discovery by using physics-based simulation and neural
networks to prioritise the experiments most likely to deliver valuable results
• Enhance laboratory flexibility by replacing rigid automation with adaptable systems
that work across formulations, chemistries, analytical methods and devices
• Minimise experimental iteration by feeding laboratory results back into
predictive models to continuously improve future recommendations
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Behzad Mohebbi

Director, R&D – Grooming Analytical & Measurement Science
Procter & Gamble

3:40 pm - 4:10 pm PANEL DISCUSSION: Deliver a Single Knowledge Layer that Drives AI Adoption and Enhance Long-Term Business & Consumer Value

By connecting data across scientific domains, enriching it with institutional
knowledge and delivering it through scientist-centric experiences,
organisations can accelerate decision-making, improve knowledge reuse
and drive sustained value from AI investments.
• Drive AI-driven discovery across diverse scientific domains by connecting
multimodal R&D data within a unified enterprise knowledge layer
• Enhance knowledge reuse and decision-making by enriching data with the
context, relationships and scientific meaning needed to generate
actionable insights
• Fast-track adoption and long-term ROI by delivering flexible, scientistcentric
experiences that fit evolving research workflows

4:10 pm - 4:15 pm Chairpersons Closing Remarks & End of 20th SmartLab Exchange Europe