Dr. Ihrig cares for the sickest and most vulnerable people around the world. His unparalleled success in transforming the culture of medicine proves true patient-centered care has incredible value – increasing quality of life and length of life, as well as, decreasing overall cost of care. He is the Chief Medical Officer for Crossroads Hospice and Palliative Care, and founder/CEO of Ihrig MD & Associates. His featured TED talk , How to Die Well, has been viewed more than 1.3 million times globally, and National Public Radio’s All Things Considered featured him in a story on the development and transformative nature of his philosophy of care.