Bill Coyle

Principal, EU Regional Managing Principal ZS Associates

Pharma Launch Excellence Summit Conference Day 1: Wednesday September 30

1:00 PM Presentation/Case Study: From Performative to Performance: Overcoming Pervasive Barriers to Drive Successful Launch

With $200B+ in revenue at risk from loss of exclusivity by 2030, the margin for launch error has never been thinner. The data suggests the industry is systematically over-investing in the factors that matter least and under-investing in the ones that determine outcomes. Combined with a performative process orientation and common organizational dynamics leading up to launch, key internal barriers to success are not addressed, and external barriers to uptake are missed. This session presents the evidence and the path forward.

• The specific investment patterns that separate the 67% overperformers from the rest and how to diagnose whether your own launch is on the right side of the data

• Why the gap between what physicians say and what they do should change your pre-launch engagement model, your budget allocation, and your success metrics

• The common organizational dynamics that repeatedly contribute to launch challenges

• Advice for breaking through the internal and market barriers to propel successful launch outcomes

• Where AI can create a real edge in launch and where it remains premature

Check out the incredible speaker line-up to see who will be joining Bill.

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